Brief History of Multi Level Marketing

Brief History of Multi Level Marketing
मल्टी लेवल मार्केटिंग का संक्षिप्त इतिहास

मल्टी लेवल मार्केटिंग या नेटवर्क मार्केटिंग क्योंकि इसे दुनिया कहा जाता है यह एक तेजी से बढ़ती घटना है। यह तथ्य कि कोई भी, कहीं भी एक वितरक बन सकता है और इस व्यवसाय में किसी अन्य व्यवसाय या अतिरिक्त निवेश का त्याग किए बिना नेटवर्क के निर्माण से आय अर्जित कर सकता है, यह नेटवर्क से जुड़ने का प्रयास करने के लिए सभी क्षेत्रों के लोगों के लिए बहुत आकर्षक बनाता है। यह अनुमान है कि अकेले अमेरिका में डायरेक्ट सेलिंग रिवेंज के 70 प्रतिशत से अधिक नेटवर्क मार्केटिंग से आते हैं। हालांकि राष्ट्रीय स्तर पर राजस्व के आंकड़ों की पुष्टि करने के लिए कोई आंकड़े उपलब्ध नहीं हैं, फिर भी दुनिया भर में 50 मिलियन से अधिक लोगों के मल्टी लेवल मार्केटिंग में लगे होने का अनुमान है। हालाँकि, मल्टी लेवल मार्केटिंग की उत्पत्ति का कोई प्रलेखित इतिहास नहीं है, आम तौर पर यह माना जाता है कि इस अवधारणा का मूल or Nurtralite ’या पूर्व में कैलिफ़ोर्निया विटामिन कंपनी के रूप में जाना जाता है जो खाद्य पूरक उत्पादों का उत्पादन करती है। 1940 के शुरुआती दौर में, कंपनी डायरेक्ट सेलिंग में संलग्न थी। मल्टी लेवल या नेटवर्क सेलिंग की अवधारणा आकस्मिक रूप से सामने आई है जब डिस्ट्रीब्यूटर्स को पता चला कि वे अपने दोस्तों और ज्ञात लोगों को न्यूट्रलाइट के साथ उपलब्ध व्यापार अवसर का हवाला देकर कंपनी के लिए अधिक बिक्री पैदा कर रहे हैं। इस समय, वितरकों को कंपनी के लिए अन्य वितरकों की भर्ती में उनके प्रयासों को पहचानने और उन्हें पुरस्कृत करने के लिए कोई व्यवस्था नहीं थी। डिस्ट्रीब्यूटर्स और कंपनी पर डौग की प्राप्ति के साथ, स्पॉन्सर डिस्ट्रीब्यूटर को बिक्री पर 2 प्रतिशत बोनस देने की प्रणाली जो डिस्ट्रीब्यूटर द्वारा प्राप्त की गई थी और जो नेटवर्क उसके द्वारा प्रायोजित या निर्मित किया गया था। इसके बाद। पिरामिड सेलिंग ’के आधुनिक दिन प्रणाली का जन्म हुआ।केवल अमेरिका में ही नहीं बल्कि अन्य महाद्वीपों में भी तेजी से बढ़ते नेटवर्क की बदौलत न्यूट्रलाइट ने अगले दशकों में अभूतपूर्व विकास और लाभ हासिल किया। 1960 के दशक की शुरुआत में, दो लोग रिचर्ड डीवोस और जे वान एंडल, सी, जो न्यूट्रिलाइट के डिस्ट्रीब्यूटर्स थे, अपनी खुद की कंपनी बनाने के लिए टूट गए, जो way एमवे ’नामक एमएलएम बिजनेस की दुनिया में सबसे बड़ी हो गई। इस कंपनी ने शुरुआत में हाउस होल्ड और क्लीनिंग प्रोडक्ट्स में फ़ॉरेस्ट बनाया और न्यूट्रलाइट कंपनी को खरीदने और फूड सप्लीमेंट प्रोडक्ट्स को अपने पोर्टफोलियो में मर्ज किया। फिर भी डॉ। फॉरेस्ट सी शाकली नाम के एक अन्य वितरक ने भी न्यूट्रलाइट से उसी अवधि में दूरी तोड़ ली, जब way एमवे ’ने जन्म लिया और प्रकृति के धूप उत्पादों से निपटने वाली शाकली नाम की नई कंपनी को पाया। आज कई सैकड़ों कंपनियां हैं जो अपने उत्पादों को बेचने के लिए पिरामिड बेचने या मल्टी लेवल सेलिंग और मुआवजे के तरीकों का अभ्यास कर रही हैं। एवन, टपरवेयर, इलेक्ट्रोलक्स, डिस्कवरी टॉयज, हर्बल लाइफ, क्लेनेज़, ओरिफ्लेम, रिलीव आदि जैसे कई ब्रांड बिक्री की इस अवधारणा का उपयोग करके विश्व स्तर पर अपने व्यापार को बढ़ाने में अत्यधिक सफल रहे हैं। हालांकि इस प्रणाली और कंपनियों के खिलाफ उद्योग पर नजर रखने वालों के साथ-साथ व्यापार और सरकारों द्वारा बहुत सारी आलोचनाएं और आरोप लगाए गए हैं, आंकड़े बताते हैं कि हाल के वर्षों में अवधारणा अधिक व्यवसायों के विकास में सफल रही है। डायरेक्ट सेलिंग एसोसिएशन ऑफ़ यूएस ने बताया कि 1990 के दशक में उसके लगभग 25% सदस्य MLM चैनल को बेचने में संलग्न थे, जबकि वर्ष 2009 तक, यह पाया गया कि 94% से अधिक सदस्य इस पद्धति का अभ्यास कर रहे थे, जो लगभग 97% योगदान दे रहा था कुल प्रत्यक्ष बिक्री का। हालांकि आंकड़े प्रगतिशील रुझान दिखा रहे हैं और कंपनियां अक्सर उन व्यक्तियों की सफलता की कहानियों को बढ़ावा देती हैं जो व्यवसाय में करोड़पति बन गए हैं, यह ध्यान दिया जाना चाहिए कि विभिन्न देशों के व्यापार और सरकारों में चिंता बढ़ रही है, जो सवाल उठा रहे हैं पिरामिड क्षतिपूर्ति विधि की प्रामाणिकता जो वे मानते हैं कि स्वाभाविक रूप से दोषपूर्ण मॉडल है और यह राजस्व या आय उत्पादन की बिक्री के कारण नहीं होता है, बल्कि वितरकों की भर्ती के कारण होता है। चीन ने 1998 से डायरेक्ट सेलिंग के इस रूप पर प्रतिबंध लगा दिया है। हालांकि यह व्यापार बाकी दुनिया में अभूतपूर्व रूप से बढ़ रहा है।

Multi level marketing or network marketing because it is called the world. It is a fast growing event. The fact is that no one can become a distributor anywhere, and in this business can earn revenue from the creation of a network without sacrificing any other business or additional investment, to try to connect to the network, people from all walks of life Makes it very attractive for It is estimated that more than 70 percent of Direct Selling Revenues come from network marketing in the US alone. Although there are no data available to confirm the revenue figures at the national level, it is estimated that over 50 million people across the world are involved in multi level marketing. However, there is no documented history of the origin of multi level marketing, it is generally believed that this concept is known as the original or Nurtralite 'or formerly California Vitamin Company, which produces food supplement products. In the early 1940s, the company was engaged in Direct Selling. The concept of multi level or network selling has emerged casually when distributors find out that they are creating more sales for the company by referring to the business opportunity available with Neutralite to their friends and known people. At this time, the distributors had no system to identify and reward their efforts in the recruitment of other distributors for the company. With the acquisition of Doug on distributors and company, a system of giving 2 percent bonus on sale to the sponsor distributor, which was received by the distributor, and which was sponsored or manufactured by the network. after this. Pyramid Selling 'was born. Neutralite achieved unprecedented development and profit in the next decades, thanks to the rapidly expanding network in other continents. In the beginning of the 1960s, two people, Richard Devos and J. Van Endle, C, who were Distributors of Nutrilite, broke up to make their own company, which became the world's largest MLM business called 'Amway'. This company initially made a forest in house hold and cleaning products and bought the neutralite company and merged the food supplement products into its portfolio. Still Dr. Another distributor, Forest C Shakeley, also broke the distance from neutralite in the same period, when way Amway was born and found a new company named Shakali, who handled nature's sunlight products. Today there are hundreds of companies who are selling pyramid or selling multi-level selling and compensation methods to sell their products. Many brands such as Avon, Tapeware, Electrolux, Discovery Toys, Herbal Life, Kleenez, Oriflame, Relieves etc. have been successful in increasing their business globally using this concept of sale. Although there have been many criticisms and accusations by business and governments, as well as industry watchers against this system and companies, statistics show that in recent years the concept has been successful in the development of more businesses. Direct Selling Association of America reported that in the 1990s, nearly 25% of its members were involved in selling MLM channels, whereas by the year 2009, it was found that more than 94% of the members were practicing this method, which is approximately 97 % Of total direct sales was contributing Although the figures are showing progressive trends and companies often promote the success stories of those individuals who have become a millionaire in the business, it should be noted that there is an increasing concern in the trade and governments of different countries, raising questions The authenticity of Pyramid's indemnity method, which he believes is a naturally flawed model, is that it is the revenue or income generation Is not due to Ri, but is caused by the recruitment of distributors. China has banned this form of direct selling from 1998. Although this business is growing phenomenally in the rest of the world.